PROMO PACKAGE FOR THE FINAL SEASON OF THE AMERICAN CRIME DRAMA SERIES
THE CHALLENGE
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USA Network wanted to collaborate with MOCEAN on the packaging of the fifth and final season of their original crime drama series. The package needed to build on the aesthetic that has branded the series so far in a way that felt fresh for this final chapter.
OUR APPROACH
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The dense ornamentation of the legacy branding evolved into a bright and detailed floral pattern. Instead of relying on skulls and weapons to instill the feeling of danger, we referenced elements of gang tattoo culture. Blackletter typography and sharp linework to create the depth and shading within the floral patterns, referenced tattoo style and worked as a counterpoint to the beauty of the floral elements.
STYLE GUIDE
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My Role: Creative Direction
Created with the teams at MOCEAN and USA Network
